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Halkala İlişkiler

PRORAMIN AMACI:
Programın amacı, lise ve dengi okul mezunlarına halkla ilişkiler elemanı olarak çalışabilmeleri için gerekli olan bilgi ve becerileri kazandırmaktır.
Program süresince, iş hayatına katkıda bulunması amacıyla uygulamalı proje çalışması yapılacaktır. Ayrıca sektörle ilgili kuruluşlar (gazete, tv ve ajanslar) ziyaret edilmekte ve sektörde tanınmış kişiler tarafından seminerler verilmektedir.
Program 192 saatten oluşmaktadır.
İÇERİK:

  • Halkla İlişkiler Temel Kavramları
  • İletişimciler İçin Pazarlama
  • Sözlü ve Yazılı İletişim
  • İletişim Teknolojileri
  • Halkla İlişkiler ve Disiplinleri
  • Medya İlişkileri
  • Halkla İlişkiler Kampanyaları
  • Mesleki Uygulamalar
  • Temel Hukuk

 

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